Unseal. A SaaS theme for teams who ship changelogs, not brochures.
Most SaaS themes are a pricing table and a hero. Unseal treats documentation, changelog and comparison pages as first-class templates, because that's where software buyers actually spend their time.
The brief
A developer-tools company needed marketing pages, a docs tree, and a changelog that engineers would keep updated — all inside WordPress, all without a page builder.
What we did
We modelled docs as a hierarchical post type with sidebar navigation generated from the tree, and built a changelog template that renders from tagged releases. Marketing pages assemble from eleven patterns.
The design system
A deep indigo and bone palette, a geometric sans for headings against a monospaced UI voice, and a strict two-column rhythm that holds from 360px to 1600px.
The outcome
Docs pages now account for 44% of organic entrances. Engineering publishes changelog entries directly — nineteen releases documented in the first quarter, against four in the previous year.
“The docs finally live in the same place as the marketing site, and our engineers actually update them. That's the whole review.”
