Author
Elizabeth Sramek
Founder & lead designer
Elizabeth started ThemesCraft in 2012 as a one-person theme shop and has designed every theme the studio has released since. She writes about block themes, typography systems, and the unglamorous work of keeping a fourteen-year-old codebase healthy.
12 articles
Blog
WooCommerce SEO: Fix What WordPress Gets Wrong by Default
WooCommerce ships defaults that create SEO problems on day one: crawlable filter URLs, an unmanaged tag taxonomy, indexable checkout pages and duplicate Product schema. Here is what to change, where, and what breaks if you get it wrong.
Elizabeth Sramek · 20 min read
Software & Tools
CRM for Ecommerce: What You Need and What You Don’t
Most ecommerce stores do not need a CRM, they need a lifecycle marketing platform with order data attached. Here is how to tell which one you are, with verified pricing and the billing models that punish growth.
Elizabeth Sramek · 20 min read
Blog
Shopify Alternatives: What You Actually Pay Elsewhere
Almost nobody leaves Shopify over features. They leave over total monthly cost once apps and transaction fees are counted. Here is what the same store costs on WooCommerce, BigCommerce, Wix, Squarespace, Ecwid and Medusa, with verified fees.
Elizabeth Sramek · 20 min read
Software & Tools
Free Amazon Keyword Tools: What the Free Tiers Allow
Every free Amazon keyword tool is a lead magnet with a cap. Here are the verified limits, the free Amazon search data most lists ignore, and a workflow that finishes a keyword list without paying.
Elizabeth Sramek · 20 min read
Blog
Ecommerce SEO Checklist: 6 Phases in the Right Order
Most ecommerce SEO checklists are a flat list of items with no order. This one runs in six phases, because index control and architecture decide whether any of the later work is worth doing at all.
Elizabeth Sramek · 19 min read
Performance
How We Ship a Block Theme in Under 50kb of CSS
Every theme in our catalogue now ships less CSS than a single webfont. Here's the exact budget, what we cut, and the three things that got us most of the win.
Elizabeth Sramek · 2 min read
Theme Development
A theme.json Architecture That Survives Six Client Handovers
Tokens, layers, and the naming convention we landed on after breaking it three times. Includes the starter file we now begin every project with.
Elizabeth Sramek · 1 min read
Accessibility
WCAG 2.2 for Theme Authors: The Nine Checks That Matter
Most theme accessibility failures come from the same short list. We audit every release against these nine checks before it leaves the studio.
Elizabeth Sramek · 1 min read
Client Work
Designing FamilyFund: Fundraising Without the Guilt Trip
A nonprofit theme has to ask for money on every template without ever feeling like it's shouting. The design notes behind our most-installed release.
Elizabeth Sramek · 1 min read
Elizabeth Sramek · 20 min read
Software & Tools
CRM for Ecommerce: What You Need and What You Don’t
Most ecommerce stores do not need a CRM, they need a lifecycle marketing platform with order data attached. Here is how to tell which one you are, with verified pricing and the billing models that punish growth.
Elizabeth Sramek · 20 min read
Blog
Shopify Alternatives: What You Actually Pay Elsewhere
Almost nobody leaves Shopify over features. They leave over total monthly cost once apps and transaction fees are counted. Here is what the same store costs on WooCommerce, BigCommerce, Wix, Squarespace, Ecwid and Medusa, with verified fees.
Elizabeth Sramek · 20 min read
Software & Tools
Free Amazon Keyword Tools: What the Free Tiers Allow
Every free Amazon keyword tool is a lead magnet with a cap. Here are the verified limits, the free Amazon search data most lists ignore, and a workflow that finishes a keyword list without paying.
Elizabeth Sramek · 20 min read
Blog
Ecommerce SEO Checklist: 6 Phases in the Right Order
Most ecommerce SEO checklists are a flat list of items with no order. This one runs in six phases, because index control and architecture decide whether any of the later work is worth doing at all.
Elizabeth Sramek · 19 min read
Performance
How We Ship a Block Theme in Under 50kb of CSS
Every theme in our catalogue now ships less CSS than a single webfont. Here's the exact budget, what we cut, and the three things that got us most of the win.
Elizabeth Sramek · 2 min read
Theme Development
A theme.json Architecture That Survives Six Client Handovers
Tokens, layers, and the naming convention we landed on after breaking it three times. Includes the starter file we now begin every project with.
Elizabeth Sramek · 1 min read
Accessibility
WCAG 2.2 for Theme Authors: The Nine Checks That Matter
Most theme accessibility failures come from the same short list. We audit every release against these nine checks before it leaves the studio.
Elizabeth Sramek · 1 min read
Client Work
Designing FamilyFund: Fundraising Without the Guilt Trip
A nonprofit theme has to ask for money on every template without ever feeling like it's shouting. The design notes behind our most-installed release.
Elizabeth Sramek · 1 min read