Author
Elizabeth Sramek
Founder & lead designer
Elizabeth started ThemesCraft in 2012 as a one-person theme shop and has designed every theme the studio has released since. She writes about block themes, typography systems, and the unglamorous work of keeping a fourteen-year-old codebase healthy.
28 articles
WordPress
25 Essential WordPress Plugins (And 6 You Should Delete)
Twenty-five essential WordPress plugins sorted by job, not by ranking, plus six commonly recommended plugins worth removing and the four-question audit that decides.
Elizabeth Sramek · 10 min read
Software & Tools
Amazon Seller Analytics: Free Tools and Numbers That Matter
Sellers buy analytics tools to answer questions Seller Central already answers free, then ignore the two reports that actually diagnose a stalling listing. Learn the diagnosis first, then which free tools fill the real gaps.
Elizabeth Sramek · 20 min read
Technology
How to Choose an Ecommerce Development Company
Picking an ecommerce development company starts with the project type, not the pitch deck. This guide compares supplier types, verified cost bands, the ten questions to ask, and the contract terms that decide who owns what.
Elizabeth Sramek · 23 min read
WordPress
What Is WordPress Development? Scope, Costs and Timelines
The four kinds of work sold as WordPress development, verified cost ranges, what really drives a quote, and the seven questions that separate real quotes from optimistic ones.
Elizabeth Sramek · 10 min read
Software & Tools
Free Amazon FBA Software: The Tools That Cover Operations
FBA sellers lose more to unclaimed reimbursements, storage on dead stock and unnoticed fee-tier changes than to any keyword tool. A guide to the free software that plugs each operational leak, with verified limits.
Elizabeth Sramek · 20 min read
WordPress
How to Add Keywords in WordPress (With and Without Plugins)
The seven places keywords actually belong in WordPress, why the meta keywords tag does nothing, and the functions.php method done properly with escaping.
Elizabeth Sramek · 10 min read
Blog
eBay Dropshipping: What the Policy Actually Allows
eBay permits dropshipping from a wholesale supplier and prohibits sourcing from another retailer. Here is the policy quoted and sourced, the verified fee stack, a worked margin example including returns, and how to find a supplier who will blind-ship.
Elizabeth Sramek · 19 min read
WordPress
25 Essential WordPress Plugins (And 6 You Should Delete)
Twenty-five essential WordPress plugins sorted by job, not by ranking, plus six commonly recommended plugins worth removing and the four-question audit that decides.
Elizabeth Sramek · 11 min read
Software & Tools
Ecommerce POS System: How to Choose One
An ecommerce POS system only works if it shares one inventory record with your online store. This guide ranks synchronisation over card rates, verifies 2026 pricing across five platforms, and walks through a safe go-live process.
Elizabeth Sramek · 23 min read
Elizabeth Sramek · 10 min read
Software & Tools
Amazon Seller Analytics: Free Tools and Numbers That Matter
Sellers buy analytics tools to answer questions Seller Central already answers free, then ignore the two reports that actually diagnose a stalling listing. Learn the diagnosis first, then which free tools fill the real gaps.
Elizabeth Sramek · 20 min read
Technology
How to Choose an Ecommerce Development Company
Picking an ecommerce development company starts with the project type, not the pitch deck. This guide compares supplier types, verified cost bands, the ten questions to ask, and the contract terms that decide who owns what.
Elizabeth Sramek · 23 min read
WordPress
What Is WordPress Development? Scope, Costs and Timelines
The four kinds of work sold as WordPress development, verified cost ranges, what really drives a quote, and the seven questions that separate real quotes from optimistic ones.
Elizabeth Sramek · 10 min read
Software & Tools
Free Amazon FBA Software: The Tools That Cover Operations
FBA sellers lose more to unclaimed reimbursements, storage on dead stock and unnoticed fee-tier changes than to any keyword tool. A guide to the free software that plugs each operational leak, with verified limits.
Elizabeth Sramek · 20 min read
WordPress
How to Add Keywords in WordPress (With and Without Plugins)
The seven places keywords actually belong in WordPress, why the meta keywords tag does nothing, and the functions.php method done properly with escaping.
Elizabeth Sramek · 10 min read
Blog
eBay Dropshipping: What the Policy Actually Allows
eBay permits dropshipping from a wholesale supplier and prohibits sourcing from another retailer. Here is the policy quoted and sourced, the verified fee stack, a worked margin example including returns, and how to find a supplier who will blind-ship.
Elizabeth Sramek · 19 min read
WordPress
25 Essential WordPress Plugins (And 6 You Should Delete)
Twenty-five essential WordPress plugins sorted by job, not by ranking, plus six commonly recommended plugins worth removing and the four-question audit that decides.
Elizabeth Sramek · 11 min read
Software & Tools
Ecommerce POS System: How to Choose One
An ecommerce POS system only works if it shares one inventory record with your online store. This guide ranks synchronisation over card rates, verifies 2026 pricing across five platforms, and walks through a safe go-live process.
Elizabeth Sramek · 23 min read